Electric Vehicle UX, UI & Prototyping 2008
Aerovironment, a tech-forward company that was looking to lead the North American market in electric vehicle (EV) systems, looked to my team to help potential customers at a major trade show in Norway envision what that experience might look like a few years out. Our approach was to create a design language for a product line of electric vehicle chargers, including interaction and visual design for web, mobile and embedded UI and collateral.
I looked at different contexts where people might need (or want) to give their cars a charge, and what the challenges and opportunities were, from supermarket parking lots to gas stations.
Sketches led to rough physical mockups of the chargers such as the Level 3 (high speed) charger. I worked side-by-side with industrial designers to fine tune the interaction points as I was sketching the software behaviors.
With the commercial units, I looked at how both customer and service can use the same simple interface for a quick and easy workflow.
For the at-home charger, I created mobile concepts which offered monitoring to motivate and educate drivers about EV benefits.
I created the layout and visual design for marketing collateral showing the digital touchpoints to the client’s EV solutions, from customer-facing websites to an iPhone application that monitor energy savings.
I created a functional prototype of the 8’ tall prototype with the ID team, using Flash and the Arduino platform to let people try a fast-charge on a mock car. The half-ton prototype was shipped to Stavanger, Norway, for a major electric vehicle tradeshow, where I was the main point of contact to ensure the prototype was representing the best face of the client and produced the video (shown here) of the final outcome.
// Market Research
// UX & Information Architecture
// Interaction Design
// Visual Design
// Hardware Concepts