Life Sciences Touch UI 2007
Illumina, a leader in genetic sequencing systems, wanted to modernize their products and give the interface a simplicity and intuitiveness of a consumer product.
Our team conducted extensive research with scientists and lab technicians and created service design illustrations outlining the 3 day processes of some of the more complex systems as they prepare chemistry and analyze samples. We observed users of the company's previous system to observe pain points, drill down on every day workflow to reveal opportunities, and studied where the competitors were heading to understand what made our client's technology unique so we could specifically make those features discoverable and easy to use.
Shown here are a sample of some of the outcomes of the product, with visual cues, rich and meaningful iconography, and notifications that can be seen at a glance from across a large laboratory. One of our main goals was to give software in a domain as complex as genetic sequencing a simplicity and elegance one would expect to find in consumer electronics, using gesture to make repetitive tasks quicker and clean visuals to reduce clutter and prioritize the most important pieces of information.
// Service Design
// Competitive Review
// UX & Information Architecture
// Persona Development & Requirements
// Concept Validation
// Visual Design