Product + UX Design + Startup Advisor

Developing Markets

My team helped Hewlett-Packard pilot a new computing system for developing markets, answering the unique challenges of specific target markets in Asia in a variety of economic settings as well as urban vs. rural areas. We were tasked with interpreting ethnographic findings and determining their effects on the product requirements and helping to iteratively design a framework, working with their developers to create a prototype to test in the various target markets.