Product + UX Design + Startup Advisor

Microsoft Broadband TV

Broadband TV Set Top Box


While at Microsoft, I was involved in a number of initiatives, starting from new product incubation with the Social Media Group at Microsoft Research to TV platforms to ethnography and design across all Microsoft cloud services, as competition heated up with Google, who had a more consistent and cleaner design across services.

My first project for for the Microsoft TV group. When Microsoft purchased WebTV, they rebranded the new box MSNTV 2, an early platform for broadband TV which allow users to stream media, browse web content, communicate and more. 

The complete overhaul of the design for a then 4:3 resolution TV was ground-breaking in terms of its simplicity in navigating non-linear grids with no pointing device, as well as a custom keyboard for more involved tasks like composing emails. 

The work was designed, tested, and refined for millions of users. The success of this product led Akko’s current principal designer to be moved to an Innovation Team to create a convergent experience for the new Windows Live, connecting web, mobile and television across MSFT services into a holistic experience.



// Ethnography

// UX & Information Architecture

// Interaction Design

// Visual Design

// Prototyping

// Usability