Agency Founder & Creative Director 2010
I formed a new design studio focusing on customer-centered user experience design, strategy and visual design, recruiting both contract and full time talent to work with both Fortune 500's and bleeding-edge start ups. Our main differentiator lies in new processes optimized for moving with the speed of nimble startup and the efficiency of a well-oiled corporation.
Unlike more traditional agencies or specialty production studios, Akko uniquely mixed Lean UX methodologies, design thinking, agile development and traditional graphic design, placing equal emphasis on the craft of intuitive products and behaviors, customer-driven value, aesthetics and the relationship between brand and product.
As the sole founder, I build the company from the ground up with nothing more than a laptop, overseeing legal, sales, human resources, marketing and branding, and operations, in addition to my main role as creative director, and hiring full time staff as the company scaled.
As a boutique studio, Akko employs a creative director, art director / graphic designer, UX / UI designer, strategist / project management, and a CFO for financials, with a network of specialists such as development shops, motion graphics and illustration, research specialists and more, allowing us to service over 2 dozen clients ranging from Fortune 500 companies such as American Express and Motorola to cutting edge startups such as Uber.
For a number of startups, I developed a long term relationship with the companies, helping them to define and refine their early product offering, iterative test multiple major releases, and even help them to hire their first designers.
The name "Akko" was born on a trip to the Mediterranean, upon the discovery of a coastal city built on layers of past cities. The city formed its unique character and aesthetic derived from the dynamic cultural exchanges that happened by it's ever-evolving inhabitants. I wanted to emphasize the user experience process as ever-evolving and always focused on the complex people that it serves, rather than coming from a single perspective or opinion.
// Creative Direction
// Art Direction
// Project Management
// Business Development
// Human Resources